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• Finally Over It: How to Turn Your Story into a Strong Rollout (Summer Walker Album Case Study) | Qyana Agina | www.linkedin.com
I lost FOUR subscribers from my newsletter a couple of weeks ago. My first reaction? UGHHHHH. It stung for a second. It made me question: “Is this landing? Did I pivot too hard??” Then I got curious. Instead of stressing about the loss, I asked: What am I not doing yet that would make the right people stay? Here’s what clicked: ▪️I shifted my focus -- working with artists on brand elevation and helping brands connect through music marketing vs. general marketing services for small businesses. ▪️So the theme shifted too -- from broad marketing to music biz + music marketing insight. Naturally, some folks tapped out. That’s fine. So I tightened the message. Got clearer. Created a new lead magnet, a rollout overview of Summer Walker’s latest album, "Finally Over It". That single resource brought in EIGHT new subscribers 🎉🎊 Now, that number may be small to you, BUT when you’re building something from scratch, people opting in because they care hits different. Growth doesn’

• Rosalía’s Lux: Why This Album is a Revelation | www.linkedin.com
In Lux, Rosalía shifts from explosive reggaeton energy to a calmer, more atmospheric sound, creating an intentional listening experience for a Gen Z audience overwhelmed by constant noise. Three years after MOTOMAMI, she returns not to reclaim her reggaeton crown, but to open a new creative era.

• FKA Twigs Is In Her Wellness Bag on EUSEXUA | Tirhakah Love | www.linkedin.com
I've been living inside FKA Twigs's new album, EUSEXUA, for the last week and there are so many lessons to glean in so many aspects of our journeys. The one that speaks to me most prominently is not just seeking out moments of transcendence and solace even if temporary. But that these moments can be conjured up from within us if we prime our bodies and spirits for them. I wrote about that in the latest entry of my newsletter which you can check out here! https://lnkd.in/g9zGsA6U